Hello Friends, welcome to MadeCodingEasy, today we are going to tell you about SEO in this post, in which you will get to learn about SEO, we hope that like last time, you will like our post this time too. Very few people would know what SEO is and how and why it is being used, if you do not know about it, then it doesn't matter, we will give you complete information about it, for this, keep our post from beginning to end. Do read.
What is SEO?
The full form of SEO is Search Engine Optimization. This is a process that optimizes a website for Search Engine. This means that this process helps your website or blog etc. to come to the first page of the search engine. When a user searches the information in the search engine by entering keywords related to your website or blog etc., then the search engine will show your website in the initial pages only if it is SEO optimized. In this way it is a process to improve the ranking of your website and increase the organic traffic on it.
When you do some search on the Internet, first of all you go to a search engine. Then you get results with multiple options on more than one page but prefer to have top options displayed on browser because they are more suitable for your search. SEO is used to achieve this top position.
What is Search Engine?
Search Engine is a software program. Search Engine searches the information desired by the user from the unlimited store of information available on the Internet. Search Engine does its search with the help of a particular Keyword or Sentence and displays the results related to these Keyword or Sentence in Lists which are called SERPs Search Engine Result Page.
In the Search Engine Result Page, different types of information related to the question searched by the user are searched. This information includes Text Documents, Media Files, Images, Videos, Audio, Animations etc. A search engine first shows the best information to the user based on the information searched. After that this sequence continues continuously. You see search engine millions of millions of results for a question.
How Search Engine Works?
Search Engine works in three ways: Crawling, Indexing, Ranking & Retrieval, you can see in detail about these three below -
Crawling
Crawling is the first step in searching any web page. In this, Spiders, Bots or Crawlers of any search engine go to all the websites submitted in the search engine and from there they collect those pages which are similar to the keywords searched by the user. In Crawling, the Search Engine collects all the data it has, in which the keywords of the user come.
Indexing
Indexing is a process where whatever data is found during the crawl, all those data have to be positioned in the database. Search Engine does not crawl just one website, but it crawls and indexes all the websites in the world. According to the Google Search convention, Google Spider crawls 3 Trillion Pages per day. This means that Google has a library of all the information available in the world.
Ranking and Retrieval
Ranking and Retrieval is the last but most important step of any search engine because this is where it ranks a page keeping in mind many reasons, in which they not only see the web page but also see that this website How popular is it, how old is it and how good is the content. There are many algorithms that get the page ranked in the right place and then when you search for any information, you get not one but thousands of results. The information that the search engine likes best, it shows that result at the top, then second, third, fourth and then there are thousands more results at the bottom. Every Search Engine has its own different Algorithm in Ranking and Retrieval.
Type of SEO
Search Engine Optimization has two important factors -
- On Page SEO
- Off Page SEO
What is On Page SEO?
On Page SEO includes all the on-site techniques you can employ to ensure that a webpage will rank on the SERP and can also help determine how well that page is doing. It uses both content and technical elements to improve the quality of the page, so the more on-page SEO you do, the more traffic you will get on a website and the more relevant traffic will be. Here you can see some common factors.
On-Page SEO Common Factor
- Meta Tags
- Heading Tags
- Keyword Density
- Content Create
- Image Alt Tag
- Google Sitemap
- Internal Linking
- External Linking
- Engaging Content
- Word Count Per Post
- Blog Post Title
- User Experience Improve
- Post Permalink Structure
What is Of Page SEO?
Off Page SEO refers to everything you can do directly to help your website rank higher such as social networking, article submission, forum and blog marketing, etc. Here you can see some common factors of Off Page SEO.
Off-Page SEO Common Factor
- Search Engine Submission
- Submit Sitemap
- Promote on Social Media
- Create Backlink
- Directory Submission
- Join Answer Question Forum
- Blog Commenting
- Document Sharing
- Article Submission
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